LAUNCH OF “2015 – YEAR OF SILK ROAD TOURISM”
     
On January 8, insiders of the tourism industry and representative tourists at home and abroad gathered at the Daming Palace National Heritage Park in Xian, Shaanxi Province to witness the launch of the Beautiful China – 2015 Year of Silk Road Tourism campaign. CNTA Vice Chairman Du Jiang and Deputy Governor of Shaanxi BaiAying addressed the opening ceremony.
     
Vice Chairman Du pointed out that its special significance for CNTA to designate the year of 2015 as the Year of Silk Road Tourism. The campaign is a major step taken by the tourism industry to implement the “One Belt, One Road” strategy, presents golden opportunities to promote the integrated tourism development along the Silk Road in China, and is a major means to deepen tourism cooperation between countries along the Silk Road and to promote inbound tourism. Let’s join hands, make innovative explorations, provide more diversified products and better services to tourists at home and abroad and contribute more to the new development of the Ancient Silk Road.
     
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It’s said that the slogan of the campaign is Explore Beautiful China along the Silk Road” and “New Silk Road, New Travel Experience.” The launch ceremony presented the cultural, historical and tourist resources of “One Belt, One Road” under the themes of “Light of Silk Road”, “Dream of Silk Road” and “Journey of Silk Road.”

The opening ceremony attracted nearly 400 guests including representatives from consulates-general of the Republic of Korea and Thailand in Xi’an, from foreign travel agencies in China, from tourism authorities of the provinces/regions/municipalities and Xinjiang Production and Construction Corps, from tourist enterprises and from press and other walks of society.